Princesses On Periods - Dorival
World Building + Branded Entertainment series
Creating an interactive platform where young girls could chat with their favorite fairytale role models—breaking a stigma before it could start.
🏆 Grand Prix, Campaign of the Year
♥️ 146% increase in social followers
🔎 +880% organic Google Searches
Reach for Comfort - Midol
High-impact brand experience
A clever repackaging stunt and digital-first campaign that created social buzz about periods in a way that only Midol could do.
🏆 Effie Awards - 2x Gold, 1 Bronze
💵 +20% lift in sales
👀 2 million views
Rebrand: TJ Maxx
Brand ARchitecture + Creative direction
The rebrand that modernized an iconic retailer by giving it an authentic voice that spoke to women.
💵 Stole $42 million in market share from competitors
♥️ +20% increase in social engagement
🤔 +56% increase in brand recall
DIME Beauty
CREATIVE DIRECTION + PRODUCTION + CONTENT CFREATION
Elevating a luxury DTC clean skincare brand beyond product educatuon
into an aspiration lifestyle brand.
Led Creative Direction, Art Direction and Production
for their first brand anthem, “The Brilliance of Skin.”
Cut Out the Bulls*t - change the ref
high-impact brand experience
A never-been-done-before media innovation for change the ref that garnered international press attention for gun violence reform.
🏆 Cannes, The One Show - 3x Shortlist
🗣️ 2.3 billion earned media impressions
⚾ International MLB recognition
Who Do You Take It For? - Aleve
TV + Social campaign
Creating a pain-reliever campaign without showing pain—and covering the stories of hard-working folks around America who show up with tenacity and grit.