Princesses On Periods
World Building + HIGH IMPACT EXPERIENCE
Creating an interactive platform where young girls could chat with their favorite fairytale role models—breaking a stigma before it could start.
🏆 Grand Prix, Campaign of the Year
♥️ 146% increase in social followers
🔎 +880% organic Google Searches
DIME
narrative development + Creative direction
Elevating a luxury DTC clean skincare brand beyond product education into an aspiration lifestyle brand.
Midol
VOICE DEVELOPMENT + HIGH-IMPACT EXPERIENCE
A clever repackaging stunt and digital-first campaign that created social buzz about periods in a way that only Midol could do.
💵 +20% lift in sales
👀 2 million views
🏆 Effie Awards - 2x Gold, 1 Bronze
TJ Maxx
Brand ARchitecture + Creative direction
The rebrand that modernized an iconic retailer by giving it an authentic voice that spoke to women.
💵 Stole $42 million in market share from competitors
♥️ +20% increase in social engagement
🤔 +56% increase in brand recall
Change The Ref
high-impact brand experience
A never-been-done-before media innovation for change the ref that garnered international press attention for gun violence reform.
🏆 Cannes, The One Show - 3x Shortlist
🗣️ 2.3 billion earned media impressions
⚾ International MLB recognition
Willow Wealth
LAUNCH campaign
Once famous for the fall, now famous for avoiding them—meet the rags-to-riches stock market leader with millionaire swagger.
Aleve
brand campaign
Creating a pain-reliever campaign without showing pain—and covering the stories of hard-working folks around America who show up with tenacity and grit.
