Burt’s bees
Refresh

Burt's Bees had long been synonymous with function, but there was an opportunity to redefine what the brand could mean for a new generation. We created a richer, more sensorial brand world that embraced color, texture, and vitality while staying rooted in the brand's natural heritage. From foundational brand strategy and visual identity to integrated campaigns, social storytelling, collaborations, and product innovation, we built a cohesive ecosystem that transformed perception. The result repositioned Burt's Bees from the functional balm in your mom's medicine cabinet into a modern beauty brand with a playful point of view—inviting consumers to
Find Your Buzz.

A visual identity that embraced naturality and sunshine with playful edge.

A young woman with brown hair wearing headphones, a beige jacket, a pink shirt, and pearl necklaces, standing outdoors against a blue sky with a few clouds and green fields in the background, applying Burt's Bees lip balm.
Close-up of shiny black rain boots on grass with colorful flowers and Burt's Bees lip balm tubes tucked inside the flowers, against a bright blue background.
A floral arrangement in a blue and white patterned vase containing various flowers and lip balm sticks, with a pink wall background.
Close-up of a woman with curly hair holding a yellow tube of lip balm near her lips.
A collage featuring a honeycomb, vanilla beans, a Burt's Bees lavender vanilla lip balm, and various purple and white flowers on a light blue background.
A cake decorated with purple sprigs of lavender, some placed on top and some on the side, with a slice showing purple and white layers and a lavender vanilla flavored Burt's Bees lip balm on top.
A red rose petal on a white background.
Close-up of a lipstick applicator with dark red lipstick melting and dripping down, with a white background.
Close-up of a hand squeezing a tablespoon of butter, with text overlay that says 'your skin but butter'.

Sensorial product imagery that stepped out of the CPG world and into the beauty-sphere.

A brand platform that embodied the ‘f^%k yeah’ feeling of finding your next lip or body care holy grail.

Unexpected brand collabs that Burt’s Bees into the cultural conversation and continued to make the brand synonymous with fun flavors and a bit of unhinged whimsy.